New app integrator to help startups growth – IT News Africa


July 24, 2019 • Southern Africa, Startups

New app integrator to help startups growth

Colin Timmis, Xero ZA General Country Manager and Professional Accountant.

Digital accounting software firm, Xero has launched an app Integrator Directory for small and medium businesses in South Africa.

The app integrator partners in the new directory are all specialists in their respective fields with proven expertise to guide small businesses and their advisors with the selection and implementation of apps in the marketplace. Partners include Realm Digital, Radical Cloud Solutions, Nimacc, Insights, Iridium Business Solutions and Creative CFO.

There are also currently over 700 apps in Xero’s App Marketplace worldwide, 21 of which are South African born apps such as Yoco, Payfast, SME Snapshot, Syft, Aurik, Simple Pay, PaySpace and Tall Order, which aim to support the evolving role of accountants as strategic advisors to small businesses.

“As small businesses become more tech-savvy, they’ll value guidance from a trusted app integrator to help identify app solutions to improve operational efficiencies, growth and cash flow”, says Colin Timmis, Xero ZA General Country Manager and Professional Accountant.

The Xero App Integrators are equally suitable for upscaling a business or digitising internal processes.

It’s common knowledge that when small businesses are using more than one app to manage their finances, they are more likely to succeed. These digital tools enable them to develop better processes, increase client engagement, monitor performance, and reach new markets.

Edited by Fundisiwe Maseko
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