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Silicon Valley triumphed at the Emmy Awards on Sunday, as Netflix’s The Crown and Apple TV+’s Ted Lasso took top series honours and cemented the dominance in the US of programming created for streaming services.
Netflix’s fourth season of The Crown won the Emmy for best drama, a first for the streaming pioneer. The show dominated in the acting categories, with wins for Olivia Colman, who plays Queen Elizabeth, and Josh O’Connor, who portrays Prince Charles.
Gillian Anderson won best supporting actress in a drama series for her portrayal of British prime minister Margaret Thatcher, while Tobias Menzies won best supporting actor in a drama series for his turn as Prince Philip.
The Crown won seven awards in total while Netflix’s The Queen’s Gambit won two prizes, including best limited series.
Ted Lasso, a feel-good programme about an American who is hired to coach a British football team, won best comedy series, a big achievement for Apple’s streaming service, which launched only two years ago. Jason Sudeikis, the show’s star, won the top award for comedy acting.
A pandemic hit that was promoted with the slogan “Kindness makes a comeback”, Ted Lasso has been Apple’s first bona fide success. The company earmarked more than $6bn in 2019 for its streaming effort, a war chest that allowed it to lure top talent.
The competition may become even fiercer as the streaming industry enters what analysts have dubbed a “land grab” phase, following recent launches of Disney, Paramount+, HBO Max and others.
This was the second Emmy ceremony disrupted by Covid-19. Worries about the Delta variant of coronavirus forced organisers to move the ceremony to an outdoor tent in downtown Los Angeles.
While most of the usual glitzy parties were scrapped, stars still posed outside on the red carpet. About 500 people attended the ceremony, the Associated Press estimated.