Seattle-based Blink has additional studios in Austin, Boston, San Diego, and San Francisco. It employs 130 people. Founded in 2000, Blink has over two decades of expertise in defining digital user experiences for clients.
The Blink leadership will join Mphasis following the acquisition.
“The acquisition of Blink, consistent with our M&A focus, is at the forefront of providing well-researched design and high-impact digital experiences to our clients and their end customers,” said Nitin Rakesh, CEO and executive director, Mphasis.
Rakesh said the Total Addressable Market for upstream user research, strategy and design is growing by 25-30% a year, or about 4-5x the overall IT Services market.
The acquisition is expected to boost Mphasis’ competencies with end-to-end capabilities in user experience research, strategy, design, and implementation.
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The company has a set of established customers with an average 10-year relationship in the technology and consumer industries, with a strong synergy potential for the high-tech vertical.
“There is significantly increased focus on customer/ user centred design in the current environment. The synergy opportunity set will revolve around product, experience and service design, as well as the end-to-end implementation services across the spectrum of clients and industries we service together,” Rakesh said.
Blink has been growing at a Compounded Annual Growth Rate of over 40% in the last three years and has strong market synergies from an increased total addressable market in Mphasis direct accounts.
“Knowing what motivates a product’s customers, including their context of use, mental model, needs and opportunities, allows us to design experiences that are intuitive, innovative, useful, and usable,” said Karen Clark Cole, chief executive of Blink. “Designing products that meet user needs, and are friction free, is how we delight customers and enrich their lives through technology.”