Millennials love bitcoin, now the baby boomers are joining in too




“OK boomer,” the snarky bitcoin devotee tweeted at me, having read my last critical piece concerning what’s increasingly becoming known as the “digital gold” in investment markets.

For the record, I’m not a boomer. I’m generation X. But it scarcely matters. What does is that the ranks of those comfortable with the virtual currency are growing.

Millennials are leading the charge. De Vere, a financial adviser, found that more than two-thirds (67 per cent) of the 700+ millennial clients it surveyed said that they preferred bitcoin as a safe-haven asset to gold.

They are increasingly dragging the gen-Xers and boomers who dominate the world government of money with them.

Bitcoin is “here to stay” said Rick Reider, BlackRock’s chief investment officer of fixed income in an interview with CNBC last month. BlackRock is the world’s biggest fund manager. Reider’s views created quite the flutter, precisely because they have clout.

His boss, CEO Larry Fink, wondered earlier this week whether the crypto-currency could ultimately have an impact on the dollar’s status as the world’s reserve currency. He was answering questions alongside Mark Carney, the former governor of the Bank of England at a Council on Foreign Relations digital symposium.

Fink’s endorsement of bitcoin, if that’s what it was, was tepid indeed. “You see these big giant moves every day. It’s a thin market,” he said. “Can it evolve into a global market? Possibly.”

JP Morgan boss Jamie Dimon was more even more blunt. He branded bitcoin owners as “stupid” and said he wasn’t going to talk about it any more.

The tide has turned since then. Janet Yellen, president-elect Joe Biden’s proposed treasury secretary and a former governor of the US Federal Reserve, has said she’s not a fan. Rumours of a crackdown before she even takes office have been doing the rounds. They are apt to batter the currency’s (in)famously volatile price. In graphical form, it resembles one of the rollercoasters at Disney’s shuttered LA theme park.

Bitcoin makes regulators nervous, and not just as a result of the potential for its misuse identified by Fink. Volatility breeds instability, and there’s plenty enough of that to go around at the moment.

I’m nonetheless starting to wonder whether they might be on the wrong side of history, and whether I might be in the same boat.

The chief problem with bitcoin is the fact that it’s wearing the emperor’s new clothes.

What separates it from the gold millennials are turning their backs on is that the latter is an asset with physical form. It doesn’t matter how complex and opaque your derivative linked to it is, you can ultimately trace it back to a lump of metal in a warehouse somewhere that you can see and feel, even potentially use. 

Crypto-currencies don’t have any of that and despite the vast store of value built up in them it’s still devilishly difficult to use them for anything other than trading.

But again, things are moving in their direction. PayPal, for example, recently announced plans to allow US users to buy, sell and hold bitcoin. They came with caveats and restrictions, which critics were quick to point out. It was nonetheless a significant move.

Back to that DeVere survey. What might explain it, what I think, and bitcoin’s other sceptics, may have missed is a generational change in thinking. Bitcoin’s decentralised store of value is essentially backed by an idea, or a belief. Those things were always powerful. They are becoming even more so in the digital world inhabited by millennials and the even more plugged in generation Z.

It’s interesting to note that what may seem intangible to gen X parents, and boomer grandparents, are as real to their children as any physical product. Gen Z kids are as likely to spend their allowances on digital add ons like Fortnite skins or Fifa expansions in the way we bought Pokemon cards and stickers. They’re deaf to the cries of “there’s nothing there” hearing only the “well I suppose it’s your money to waste”. Except they don’t see it as a waste.

I’m not personally about to start trading the thing – although I’m aware that the cookies I’ve picked up in the course of researching this piece mean I’m about to be bombarded with pestilential ads urging me to do just that. I’ve been writing about finance for a long time, and I’ve seen too many people getting badly hurt by too many crises and crashes.

But I also recall a whip-smart millennial colleague, who’d seen a few of those herself and whom I greatly respected, confessing that she wished she had started trading when bitcoin was last peaking. 

The tide is moving and while I remain wary, I confess that it’s taking me along with it. 



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