Millennials are lawn-and-gardening more than ever, and this Tech Startup is ready to grow with them – PRNewswire

Data suggestsii that millennials are driving the surge in lawn care as they enter home buying years and move out of the city into single-family homes with lawn and garden spaces for the first time.

Toronto-based OtO Inc. is also on track to take advantage of this trend with their new OtOTM Lawn smart sprinkler.

“Despite the challenges of launching during a global pandemic, the timing of the release couldn’t have been better,” says founder Ali Sabti. “Millennials are moving into homes with a yard for the first time and unsure how to take care of it. OtO makes maintaining their lawn in an environmentally responsible way effortless using the same cloud-connected technology they’re accustomed to using inside the home.

It’s exactly what I would have wanted when I first moved into my house.”

The OtOTM Lawn smart sprinkler is a smart device that connects to the user’s garden hose and runs a weather-intelligent watering schedule that the user can program from their phone. They can also use their phone to control the water stream and set customshaped zones, skipping sidewalks and patios.

It can also apply natural fertilizers and other products, a task that homeowners often avoid due to lack of expertise and the inconvenience of applications.

Despite pandemic-related logistical challenges in 2020, OtO Inc. has been rapidly growing, adding multiple roles. They have already generated a lot of excitement around the product and are in discussion with major retailers and distributors across the nation.

“We wanted to create a solution to the major pain points of traditional lawn maintenance like scheduling and applying safe and natural fertilizer. The result is an automated device that not only saves our customers time and money, but also decreases their environmental footprint without changing their behaviour. It’s a win-win.

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We are looking forward to seeing how OtO can help many of these new homeowners in 2021.”

The OtOTM Lawn is available for pre-order from and is already flooded with reservations from customers coast-to-coast. This production model will be shipped in spring 2021, whereas their line of naturally sourced fertilizers and pest control solutions will hit the market shortly afterwards.

About OtO Inc. 

The OtOTM Lawn makes sustainable lawn care and conserving water effortless.

Founded in 2019, OtO Inc. is a rapidly growing startup with a mission to make lawn and garden care easier through technology and excellence in engineering. Ultimately, their vision is to unite technology with nature to design a better, more sustainable future for all.

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Learn more at and follow us on Facebook, Instagram and Twitter @otolawn.


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