Mastering compliant marketing at brand level – ITProPortal

With its appetite for cookies, advertising has dominated the digital privacy spotlight. As soon as the GDPR arrived, strong focus on how companies use consumer data to power marketing sent most compliance discussions straight to brand level — and it looks as though another year of regulation and anti-cookie initiatives will keep them there.

Not only is the long-awaited e-Privacy Regulation gearing up to enforce tighter rules across Europe, but there are also rumblings that Apple may extend its third-party tracking blockers to mobile apps. That’s not to mention fast-approaching implementation of the California Consumer Privacy Act (CCPA) in the US, due to go live on the 1st of January.



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