Marcus Rashford 'in multi-million tug-of-war' between Nike and rivals Puma

Marcus Rashford is at the centre of a multi-million pound tug-of-war between current sponsors Nike and rivals Puma.

The Manchester United forward’s commercial appeal has grown dramatically in light of his admirable work fighting for free school meals for disadvantaged children.

As a result, sportswear firms are lining up to land the star on a new mega-money boot deal as his contract with Nike begins to draw to a close.

Nike are expected to table an offer of their own in a bid to keep the 23-year-old on their books, but their biggest challenge could come from Puma, as reports The Mail .

The German company recently poached PSG superstar Neymar from Nike to make the Brazilian the face of their brand.

Marcus Rashford has offers lining up for a new boot deal
Marcus Rashford has offers lining up for a new boot deal

Puma splurged a whopping £21million to bring Neymar over to their label and are now targeting Rashford and Man City forward Raheem Sterling to further boost their roster.

It comes as part of a wider shift of sportswear companies placing more focus on big-name stars as opposed to sponsoring a wider net of mid-high profile athletes.

The coronavirus pandemic has forced big brands to take stock and tighten their purse strings, though the top athletes are still set to cash-in on their marketability.

While Neymar’s global status puts him among the leading stars in world football, Rashford’s star is on the rise, and he could likely command at least a similar deal to Sterling, who is said to be in talks over an agreement worth up to £12million before any additional bonuses are taken into account.

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Rashford’s management team have been working hard behind the scenes to boost his off-field ventures, with a potential partnership with rapper Jay-Z’s RocNation in the offing.

However, as far as his on-field endorsements go, it is believed Rashford is willing to extend his longstanding relationship with Nike if the deal suits all parties.

Nike obtain a right to match any offer put forward by rival brands, including the expected lucrative bid from Puma, if they choose to.



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