Koo app calls on users to apply for its yellow-tick verification system


New Delhi: Following the furore over Twitter‘s blue tick verification applications and the selection criteria, Indian microblogging platform Koo is calling on users to apply for Eminence, it’s yellow tick verification mechanism on the platform.

Koo said the yellow tick called ‘Eminence’ recognises and celebrates a user’s eminence, stature, achievements, abilities and professional standing. “It implies that the user is well-regarded in the Indian framework be it an artist, scholar, sportsperson, politician, businessperson or a user from any other field,” the company said in a statement.

Koo said requests for eminence are evaluated based on internal research, third-party public resources and the Indian context. The Eminence criteria is reviewed by a team at Koo in March, June, September and December each year. The platform said the Eminence yellow tick has been confirmed for approximately one percent of requests received and the ’eminent’ voices are given prominence in their respective language communities.

Aprameya Radhakrishna, co-founder and CEO at Koo, said the Koo Eminence tick is a recognition that the user is a significant representative of the voices of India and Indians. “We have formulated the process keeping India’s local realities and are committed to ensuring transparency to maintain a user-base that is verified and acts responsibly while interacting online,” he added.

Mayank Bidawatka, co-founder of the Koo App stated: “We are proud that Koo has made its criteria for getting the Eminence available in the public domain. Since Eminence is evaluated in the Indian context, it gives Indians a better likelihood of being able to get the Yellow Tick. This is a significant step towards making digital conversations interesting and constructive.”

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Koo was founded in March 2020, as a micro-blogging platform for various Indian languages.



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