Kids ‘drive up EV sales’ – Daily Record


MORE than half of kids in Britain want their parents to be more environmentally friendly – including switching to electric or plug-in hybrid cars, according to a study.

The Peugeot UK survey found 54 per cent have tried to get their parents to be more eco-friendly by recycling, reusing and even switching to EVs or PHEVs.

More than two-thirds of the youngsters – aged seven to 12 – said they had starting caring more for the environment in recent years. And 68 per cent of the 1250 children quizzed believe electric and plug-in vehicles are good for the planet.

Their parents and guardians were also questioned and 55 per cent said their kids would like them to own an electric car going forward.

Children are a driving force in the decision to buy electric, says a Peugeot study

The research also revealed the big influence children have on important household purchases, with 72 per cent saying they are consulted or involved in the major buys their parents make, including getting a new car or choosing holiday destinations.

The news comes after Peugeot unveiled the new 3008, which features revised styling, enhanced specification and a choice of plug-in HYBRID powertrains. By 2023, French marque will offer an electrified variant across its entire model line-up.

The brand’s boss in the UK, David Peel, said: “It’s great to see the next generation of car buyers so interested in full electric and plug-in HYBRID vehicles, and to know that they understand the positive impact these vehicles have on the environment.

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“With this in mind, it’s really positive to see through our research how influential children are in the purchase decisions their parents make.”





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