With 150 such stores at present, the company targets to have about 25 senses stores in Tamil Nadu in the next three years, JSW Paints’ joint managing director and CEO A S Sundaresan said. The company has launched its first colourvista senses retail store here in partnership with Central Hardwares, a paints retailer, which is aimed to redefine the retail experience for its consumers in Coimbatore. JSW Paints colourvista senses store is conceptualised to have a home-like look and feel.
Designed to inspire house-owners, the Central Hardware colourvista senses store is located in the main retail market for building materials in the city.
The first-of-its-kind retail experience store is designed to assist consumers in the colour and product selection and the store layout resembled a compact home – metaphorically representing the core spaces like living room, kitchen, bedroom and balcony, a press release from the company said.
G Maheshwaran of Central Hardware said establishing colourvista senses store is an important step ahead to meet the growing needs of consumers for better service and experiences from paints and painting.