Jack Ma: Alibaba's Singles Day sales missed expectations because it was 'hot' and fell on a Monday

Alibaba founder Jack Ma attends the 5th World Zhejiang Entrepreneurs Convention at Hangzhou International Expo Centre on November 13, 2019 in Hangzhou, Zhejiang Province of China.

VCG | Visual China Group | Getty Images

Alibaba co-founder Jack Ma said the company’s Singles Day performance missed expectations and blamed the hot weather and the fact the huge shopping event fell on a weekday.

The Chinese e-commerce giant, racked up gross merchandise value (GMV) of 268.4 billion yuan or over $38.3 billion, setting a new record. The GMV to measures sales across its shopping platforms.

Singles Day, which is also known as “Double 11” because it falls on November 11, is a huge 24-hour shopping event in which thousands of products receive heavy discounts.

While Singles Day GMV was above market forecasts, they didn’t beat what Ma had expected.

“What I want to tell you is that the sales of Singles Day this year hasn’t even reached my expectation,” Ma said at the 5th World Zhejiang Entrepreneurs Convention on Wednesday, according to a CNBC translation.

“There are multiple reasons, one of them is that the weather is too hot. Clothes sell better when it’s cold. Another reason is that it’s a Monday,” Ma added, in a video circulating on Chinese social media.



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