Is there an appetite for niche mutual fund products among retail investors?


As mutual funds flooded the market with niche new products in the past six months, retail investors have shown appetite for them. The demand is probably because of tepid performances of existing equity-linked products, prompting investors to try something new. Is there merit in testing your fortunes in untested products whose underlying themes are in vogue rather than stick to schemes with a track record?

Navendra Singh, a medical representative, sought tax-saving investment avenues from his friend, who recommended a financial technology portal that laid out the best performing schemes based on past performances. In the next three years, the schemes saved taxes but the investments draw a blank. Singh is among the many disappointed investors who are now looking at niche products to boost their portfolios. Aggressive sales push by mutual funds and distributors to earn the extra money have also aided their popularity.

In recent times, niche or theme-based equity products based on themes such as multi-asset, Exchange Traded Funds (ETFs) based on smart-beta strategy, Environment Social Governance (ESG) and special situations have been launched.

A senior fund manager on the condition of anonymity explains, “Fund houses launch niche products because there is no cap on launching niche or thematic products. Besides, the idea behind the launch of these products is to shore up Asset Under Management (AUM).”

It is important to understand what triggers the launch of such niche products. A Certified Financial Planner (CFP), who wished to be unnamed said niche products cash in on trends in markets.

For instance, in the case of multi-asset schemes, fund houses added international funds and commodities to the existing mix of equities and debt. A look at the returns data on some thematic schemes proves this observation. In the case of infrastructure funds, the average return of infrastructure funds has been 1.5% and 2.8% in the past five-year and ten-year periods respectively. This is lower than the returns of fixed deposits. Besides this, inflows in thematic funds in the past one year have been Rs 3306 crore. This is the third lowest inflows after dividend and value funds.

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Rupesh Bhansali, head-mutual funds at GEPL Capital said, “Among retail investors some are savvy. But there are a large number of retail investors who do not understand niche products. They should focus more on basic equity products which provide reasonably good returns in the long-term.”

Harshvardhan Roongta, CFP, Roongta Securities said niche products are mostly offshoots of plain vanilla equity schemes “Retail investors must realise that if they invest in basic equity funds such as large-cap, large-and-mid-cap or multi-cap schemes, they cover a large number of profitable ideas in equities. Niche products, many a time, may be a duplication of these schemes.”

Financial experts believe that retail investors do not have much understanding or appetite for such products.





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