A well organized and fully defined SEO strategy can be an effective path to marketing success. There are a few elements that should always be taken into consideration. They are the basis of professional search engine optimization and it’s really worth knowing and implementing at least a few of them.
1. Analyze Your Competition
You probably know some of the competitive companies in your market sector. Try to analyze their internet strategies – especially if you know that they invested in some marketing actions and they appear on the top of the search results. By using some expert tools dedicated for a SEO audit, a hired agency can check the competitors’ keywords, URLs, titles, headlines, images, meta descriptions, content structure and length, widgets and plugins, load speed, and mobile friendliness. It can also analyze their off-page activities such as backlinks leading to a particular page and their types.
Gaining this knowledge allows us to find out which operations work effectively in our branch. The best way to outrun the competition is to study their successes and failures and learn from their experience.
2. Find Your Perfect Keywords
It’s not a secret that keywords are one of the most essential elements of all SEO strategies. That’s why proper keyword research is usually the first thing we do before taking the next step. One of the best ways to define them is using Google Suggest – if you start typing a keyword in Google’s search field, it will present a list of suggestions showing the most popular and often searched phrases. It’s free and can provide us with valuable knowledge.
Don’t forget about the long tail keywords, too. They are usually less competitive so you will be able to rank them in high positions faster.
3. Optimize Your On-Site Content
Another important factor is optimizing your website’s content – on-page SEO is as important as the off-page one. You should consider proper internal linking. The best strategy is to link from the high authority pages to those that need some back-up. Apart from that, remember to include your keywords in the website’s content, especially in headers. And don’t forget about your users, too. If you provide them with interesting, valuable content, they will be eager to come back and use your service or buy a product.
4. Remove the Bugs and Speed Your Site Up
A SEO agency like Fabrykamarketingu.com can do an audit that will show all the failures in your website which need to be eliminated. Sometimes it’s only a matter of completing meta tags, meta descriptions, and alt tags. But there can also be problems with the whole website’s structure and its speed. A user can’t wait forever for your page to load, so that’s also something worth checking and potentially improving.
5. Remember to be Mobile-Friendly
Last but not least – Google pays more and more attention to the website’s mobile friendliness. If your page doesn’t load and work well on mobile devices, it loses in the Google ranks and is more difficult to position. Probably most of your users visit you on their smartphones. Make these visits as pleasant as they can be.