Instamojo has witnessed increase in demand for logistics services over the past eight months. Through the partnership with logistic service providers, it aims to bring various facilities such as shipping, inventory management, coverage across 29,000 pincodes and access to various courier partners to small business owners. With this, all Instamojo online store owners can integrate their sales channels to enable delivery of their products and efficiently manage their inventory.
In a statement, Akash Gehani, COO & co-founder, Instamojo said, “Shifts in the consumer and technology landscape over the past few years have made it imperative for small businesses to move online. As the D2C model becomes an effective solution to catalyse recovery of businesses in the new normal, we are pleased to partner with our logistics solutions providers to empower entrepreneurs and business owners on our platform.”
Instamojo’s e-commerce platform offers merchants the tools to build and manage their own business website, along with other integrated services which include digital payments, logistics, instant pay-outs, access to credit, marketing tools and CRM for business to gain visibility. Merchants can opt for the The Do it for Me (DIFM) feature where the company’s tech experts take charge of building a merchant’s website.
Since the activation of the beta version of the e-commerce platform in February’21, Instamojo has seen 2.5 lakh plus D2C merchant subscriptions, accounting to more than 100% growth in the 1st quarter post the launch. It currently has a merchant base of more than two million small business owners. The company aims to on-board more than 250,000 small businesses by the end of FY’22.
Early 2020, Instamojo acquired GetMeAShop (GMAS), an e-commerce enablement firm backed by Times Internet, and closed its Pre-Series C round of funding in the later part of 2020.