Instagram takes the private like counts test global


NEW DELHI: Photo sharing app Instagram said on Thursday it is making its private likes count test global and will also launch it in India to a small, select user base.

In the test, users can still see their likes by tapping on the like list, but others will not be able to see how many likes their post has received. Likewise, users will not be able to see how many likes others’ posts have received. The company began testing it in Canada in May 2019 and expanded it to Australia, New Zealand, Japan, Brazil, Ireland, and Italy in July this year. It will now rollout to India as well, as part of the global expansion, to a small percentage of the user base.

Instagram said its mission is to connect users with the people and things they love, which only works if people feel comfortable expressing themselves on the platform.

Vishal Shah, VP of product at Instagram said: “Starting today, we’re expanding our test of private like counts to the rest of the world beyond Australia, Brazil, Canada, Ireland, Italy, and New Zealand. If you’re in the test, you’ll no longer see the total number of likes and views on photos and videos posted to feed unless they’re your own. While the feedback from early testing has been positive, this is a fundamental change to Instagram, and so we’re continuing our test to learn more from our global community.”

The roll-out of this test globally comes close on the heels of the recent ‘Instagram Experience’ organized in Mumbai where an ‘Unlabel‘ content series was announced in partnership with Yuvaa, a youth media platform, featuring young Indians challenging stereotypes to be their authentic selves. ‘Restrict‘ was also a feature recently announced by the company to protect accounts from unwanted interactions.

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