Hummer is coming back. And while it used to be a stand-alone brand that was defined by American excess and died in no small part due to terrible efficiency, the new Hummer is an all-electric GMC pickup truck. It’s making its national debut in a Super Bowl ad spot this weekend, but GMC released some key information today in a press release. Like, oh, the fact that it’ll make around 1000 horsepower.
The all-electric Hummer will also supposedly do 0 to 60 in 3 seconds, coming close to Tesla’s claim for the top-trim Cybertruck of 2.9 seconds. Though it’s unclear by the sole image GMC released today, a spokesperson with the automaker confirmed to Road & Track that this new Hummer indeed will arrive in a pickup body style. The truck will be available to customers fall 2021.
GMC is claiming 11,500 lb-ft of torque, but that’s likely wheel torque. As we’ve noted, that number is the result of the engine torque being multiplied through gearing, so it’s not directly comparable to a standard torque figure on an internal combustion engine. Even still, the horsepower and acceleration estimates provided by GMC prove that this thing will absolutely rip.
Despite not having an internal-combustion engine, it’s still going to have a familiar front fascia. The signature segmented Hummer grille has been modernized into an LED light bar, with the “Hummer” lettering backlit across it. GMC badging is also visible, but tucked low into the corner of the fascia.
It’s fully planned for this to go into mass production, with GMC already noting that it’ll be assembled at the Detroit-Hamtramck plant. We’ll still have to wait for key information on range, towing capacity, and price, but it’s shaping up to be a bold move forward for a once-dead name.