How JioCinema may have picked a trick from Facebook and Google's book for IPL 2024 – The Times of India

Viacom18’s JioCinema targets SMBs with affordable IPL ad rates starting at Rs 25 per thousand impressions, aiming to attract 4,000…
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Reliance JioCinema, owned by Viacom18, is making a strategic play in the digital advertising game by targeting small and medium businesses (SMBs) with enticing deals for the upcoming IPL season. This move aims to lure businesses that typically advertise heavily on Google and Facebook parent Meta Platforms.

Rock-Bottom Rates for Big Reach
JioCinema is reportedly offering incredibly low costs for ad placements during IPL live streams. Their rate card boasts a starting price of just Rs 25 per thousand impressions (CPM). Packages start at Rs 50,000 for a single day, delivering 1.25 million impressions. Prices vary slightly depending on weekdays and weekends, with weekend ads costing Rs 15,000 more.

JioCinema is said to have set goal of attracting 4,000 SMB advertisers for the IPL, hoping to diversify their ad base and lessen reliance on large companies. Industry experts believe this strategy aligns perfectly with the growing importance of SMBs in digital advertising, with their spending reaching a significant Rs 20,000 crore in 2023 according to a Ficci-EY report.

Beyond Budget-Friendly
JioCinema is allowing city-level targeting along with creative development and campaign management. It has created a self-serve platform for SMB advertisers to manage their ad campaigns.

The platform also offers a variety of packages to suit different budgets and campaign lengths. Packages range from 5-day to season-long options, with CPM rates varying between Rs 35 and Rs 45. For those wanting maximum exposure, advertising during the playoffs and finals can be secured for Rs 7.5 lakh.
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