Harry Potter and Star Wars kits boost Lego with profits up 3% and sales up 4%


Harry Potter and Star Wars kits boost Lego with profits up 3% and sales up 4%

City & Finance Reporter for the Daily Mail

Lego profits rose 3 per cent to £1.2bn for 2018 as sales increased by 4 per cent to £4.1bn after falling in 2017

Lego profits rose 3 per cent to £1.2bn for 2018 as sales increased by 4 per cent to £4.1bn after falling in 2017

Lego profits rose 3 per cent to £1.2bn for 2018 as sales increased by 4 per cent to £4.1bn after falling in 2017

Booming demand for Star Wars and Harry Potter sets boosted business at Lego last year.

Profits rose 3 per cent to £1.2billion for 2018 as sales increased by 4 per cent to £4.1billion after falling in 2017.

Lego has bucked the trend for digital gadgets after revenue was boosted by strong double-digit growth in China.

A Lego version of the Star Wars Millennium Falcon spaceship was last year’s best seller while four Harry Potter-themed sets were among the top ten.

Jurassic World and Ninjago were also among Lego’s top-selling building set themes in 2018.

 



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