Harry Potter and Star Wars kits boost Lego with profits up 3% and sales up 4%
Lego profits rose 3 per cent to £1.2bn for 2018 as sales increased by 4 per cent to £4.1bn after falling in 2017
Booming demand for Star Wars and Harry Potter sets boosted business at Lego last year.
Profits rose 3 per cent to £1.2billion for 2018 as sales increased by 4 per cent to £4.1billion after falling in 2017.
Lego has bucked the trend for digital gadgets after revenue was boosted by strong double-digit growth in China.
A Lego version of the Star Wars Millennium Falcon spaceship was last year’s best seller while four Harry Potter-themed sets were among the top ten.
Jurassic World and Ninjago were also among Lego’s top-selling building set themes in 2018.