GS1 to partner retailers and brands to make a common platform, NIFR, for supply chain issues


GS1 India, a global standards organisation, has set up the National Industry Forum for Retail (NIFR), where consumer products companies and retailers will partner to better their supply chain and distribution network.

The forum which includes more than a dozen leading companies such as Amazon, Google, Nestle and Hindustan Unilever, will address challenges faced in their supply and demand chain processes, enhancing operational efficiencies, and consumer trust by ensuring the availability of the right product.

“We are facilitating the NIFR collaboration between industry leaders and helping organisations in resolving common supply chain issues by making the system coherent through the adoption of global best practices and standards,” said S Swaminathan, COO, GS1 India, that will help standardise product categories and work on new barcode system for products.

At present, there are challenges such as multiple grammages when the barcode on the product is scanned on the billing system. To address this, they are working on the allocation of new barcode numbers in the event of a change in net content of the product by over 10%. Also, brands are working to minimise stocking processes by reducing the unloading time at retailer warehouses through carton barcoding.

“NIFR is the only congregation, where brand owners, retailers and e-tailers deliberate to address common issues faced by all of us and meet growing consumer expectations. This plays a critical role in bringing alignment among different organisations and sharing their best supply chain practices to bring in more efficiency and cost optimisation, especially in the new normal,” said Pavel Mehta, Head, customer facing supply chain and customer service at Nestle India.

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For e-retailers, brands have to provide product details multiple times, which leads to wastage of time and resources to get their products listed and the process could take several days. By integrating different guidelines, brands can follow a standard format, they said.

“NIFR has brought together industry stakeholders to develop uniform rules on several key alignments, including product code validation, product descriptions, images, that take us a step closer in providing seamless omni channel experience to consumers,” Praveen Posina, Head of Content at BigBasket, said.





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