Government to tighten noose on toy sellers

The government will tighten the noose on toy sellers selling non-certified toys. Bureau of Indian Standards (BIS), the national standards body, is set to penalise toy sellers selling low-quality toys. The government has made quality certification mandatory for toys from January this year to prevent the sale of low-cost toys which are hazardous to health.

“We have sent notices to malls, airports and other commercial establishments directing them not to sell sub-standard toys which are not in conformity with BIS norms. We have received several complaints and soon we will be conducting raids,” said BIS chief Pramod Kumar Tiwari. He said that the government so far has not taken any penal action against toy manufacturers. It has sensitised them to produce quality toys as most of them are small and micro-enterprises.

“More than 250 toymakers including global brands like Hamleys have taken BIS certification. We are encouraging companies to sell and manufacture certified toys only,” he said. Tiwari said that the BIS is geared up to implement mandatory hallmarking of gold jewellery and artefacts from June 1, 2021. This will ensure customers get unadulterated genuine jewellery made of 14, 18 and 22 carats of gold.

“There is unlikely to be an extension in the deadline. So far, 34,647 jewellers have registered with the BIS. In the next one-two months, we expect registration of about 1 lakh jewellers,” he said. Tiwari said that the government has made BIS standards accessible to manufacturers by allowing the implementation of Indian standard free of cost to promote the manufacturing of quality goods.

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“BIS have nearly 21000 Indian Standards. The objective is to ensure a genius standard for every product relevant for the national economy and consumers. Indian Standards are now available free of cost, and can be downloaded from the Standardization Portal of e-BIS,” he said. Consumer affairs secretary Leena Nandan said that the BIS has halved the marking for micro-industry, startups and women entrepreneurs to promote the manufacturing of quality product.

“Old licensees would also 10% rebate in addition to the existing 20%. More than 80 per cent products being brought under a simplified procedure which will help manufactures get licenses within a period of one month,” she said.



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