Science

Google's interactive Trends Time Capsule lets you explore the most-searched TV shows, dog breeds, football teams and even SAUCES over the past 25 years – so get ready to take a scroll down memory lane!


It’s time to get that thumb moving as we take a nostalgic scroll down memory lane. 

Google has released an interactive tool dubbed the Trends Time Capsule, which provides a unique look at what the world has been searching for over the last 25 years. 

Using the tool, you can explore everything from the most-searched TV shows to dog breeds since 1999.  

‘The Google Trends Time Capsule outlines the top five “most searched” in a category each year from 1999 to 2023,’ the tech giant explained. 

So, ever wondered what the most-searched sauce was in 2004, or the athlete that piqued the most interest in 2012? Scroll down to try the interactive tool yourself. 

Google has released an interactive tool dubbed the Trends Time Capsule, which provides a unique look at what the world has been searching for over the last 25 years

Google has released an interactive tool dubbed the Trends Time Capsule, which provides a unique look at what the world has been searching for over the last 25 years

Top Google Searches in 1999 and 2023 
Category  1999  2023
Anime Dragon Ball Z  Attack on Titan
Athlete  David Beckham  Lionel Messi 
Card Games  Pokemon  Solitaire 
Children’s TV  Teletubbies  SpongeBob SquarePants 
Dog Breed  Labrador  Bulldog 
Movie  Toy Story 2  Barbie 
Reality TV  Big Brother  Love Island UK 
Sauce  Hot sauce  Tomato Sauce 
Soccer Players  David Beckham  Lionel Messi 
Soccer Teams  Liverpool FC  Real Madrid CF 
TV Shows  The Simpsons  Wednesday 
Video Games  Final Fantasy VIII  Minecraft 

Google created the interactive tool to celebrate 25 years of Google Search. 

’25 years of Search has given us a lot to look back on, including nearly two decades of Trends data,’ Google said. 

‘And as we discovered, our searches revealed a shared curiosity — around the world, we’re often inspired by the same moments and seek the same answers.’ 

To use the tool, you can use the drop down menu at the top of the screen, or click the ‘I’m feeling lucky’ button to be shown a random category. 

Alternatively, you can scroll down to explore the 12 categories yourself, with options for Anime, Athletes, Card Games, Children’s TV, Dog Breeds, Movies, Reality TV, Sauces, Soccer Players, Soccer Teams, TV Shows, and Video Games. 

In the Athletes category, Cristiano Ronaldo scored as the most-searched athlete for a staggering 10 years from 2007, before being pipped to the post by Conor McGregor in 2017. 

In 1999, Toy Story 2 was the most-searched movie

Barbie pipped Oppenheimer to the post in 2023

Unsurprisingly, searches for Movies have been less consistent through the year, largely based on what topped the Box Office. In 1999, Toy Story 2 (left) was the most-searched movie, while Barbie (right) was the top search in 2023 

Our love for Labradors was evident in the early 2000s

The Bulldog topped Google Searches from 2005

When it comes to dog breeds, while our love for Labradors (left) was evident in the early 2000s, it was the Bulldog (right) who topped Google Searches from 2005

Across searches for Card Games, Solitaire and Poker have dominated for the past 25 years, although Pokemon was the most-searched game for an impressive five years from 1999 to 2003. 

When it comes to dog breeds, while our love for Labradors was evident in the early 2000s, it was the Bulldog who topped Google Searches from 2005. 

Unsurprisingly, searches for Movies have been less consistent through the year, largely based on what topped the box office. 

In 1999, Toy Story 2 was the most-searched movie, while Twilight dominated in 2008, 2009, and 2011. 

In the 2010s, superhero movies including Deadpool and the Avengers franchise flew above the rest, while Barbie pipped Oppenheimer to the post in 2023.  

Back in 1999, hot sauce was the most-searched sauce

Tomato sauce was the top-searched sauce in 2023

Since 2004, tomato sauce has maintained its-most searched status, while soy sauce has held a fairly consistent second place

Pokemon was the most-searched game for an impressive five years from 1999 to 2003

Solitaire and Poker have dominated for the past 25 years

Across searches for Card Games, Solitaire and Poker have dominated for the past 25 years, although Pokemon was the most-searched game for an impressive five years from 1999 to 2003

One of the more unusual categories is Sauces, which reveals we entered the new millennium with a craving for the classics. 

Since 2004, tomato sauce has maintained its-most searched status, while soy sauce has held a fairly consistent second place. 

Meanwhile, the TV shows category highlights the world’s love of The Simpsons. 

‘Not only is The Simpsons the longest-running series, it has consistently been one of the most-searched TV series over the past 25 years,’ Google said. 

Google has also included a fun quiz as part of the Trends Time Capsule. 

At the top of the screen, click the yellow ‘Take the quiz!’ button to get involved. 

The quiz includes six multiple-choice questions, asking you to select your favourite options across different categories. 

At the end of the quiz, Google will reveals the years of your personal time capsule.    



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