GM's plans to re-enter Europe rest on electric cars, CEO Barra says – Automotive News Europe

GM signaled its intentions last year to play a larger role in Europe.

In November, the automaker said it was appointing Mahmoud Samara, a Cadillac sales executive, as president and managing director of GM Europe.  

“His mission is to transform our current operations into a nontraditional mobility start-up in the region,” GM said, adding, “We will make very deliberate decisions about where and how we compete in Europe.”

Samara is based in Zurich and reports to Steve Kiefer, senior vice president and president GM international.

A GM Europe spokesman said by email on Wednesday that the automaker would communicate more details about its revamped operations in Europe.

“Together with his team at our headquarters in Zurich, he is preparing this launch, leveraging the new initiatives and technologies that GM is providing for global growth opportunities,” the spokesman said about Samara.  

Samara has led much of Cadillac’s transition to electric vehicles last year. He said Europe’s growing electric vehicle market presents a significant opportunity as GM rolls out its EV and autonomous-vehicle portfolio.

“Over the coming months, our team will develop our plans to bring our best products and services to customers in Europe,” he said in a statement last year. “Our business will span the major markets in Europe.”

“We have big aspirations in Europe, as it is the second largest and fastest growing EV market,” he added, noting that GM is investing $35 billion in electric cars and batteries worldwide.


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