RESEARCH TRIANGLE PARK – Get Spiffy is rolling another new service today, launching “Digital Servicing” as a way for auto dealers to provide more on-demand services through a partnership with the fast-growing vehicle maintenance startup led by serial entrepreneur and CEO Scot Wingo.
“The way it works is the dealer uses our software and our hardware (truck) platform in a private-label (their brand, not Spiffy’s) to service their customers,” Wingo tells WRAL TechWire.
“We’re really excited to offer this capability to a completely new customer segment.”
The latest product launch comes despite the pandemic and follows such additions as disinfection service, fleet management, electric vehicle chargin and “complete car care.”
“Complete packages include a dealer branded software platform for internal and customer-facing audiences, vans upfitted with proprietary designs for efficient and eco-friendly mobile services, and best practices training for managers and service technicians,” Get Spiffy says of the new program.
Wingo says the firm is seeking to help dealers adapt and compete with a rapidly changing sales environment – not just the pandemic.
“Digital retailing was trending in the automotive industry with companies like Carvana making waves, and the pandemic rapidly accelerated the same trends for digital services,” Wingo says. “Now, more automotive service departments are starting to realize how mobile maintenance can expand revenue and create better customer experiences.”
Get Spiffy itself was wracked by the pandemic as sales and demand for vehicle servicing dried up across its growing nationwide footprint. After securing a federal Payroll Protecion Program, the company has since rallied while business in general has reignited since March.
In fact, the company is hiring – but carefully, Wingo says.
“We’re watching very closely and hiring in select markets where we’re seeing demand not only hold steady, but grow,” he says. “In other markets, we’re being very cautious so we don’t overextend.”