One of India’s most trusted brands, Fortune Edible Oils and Foods, on 24th Nov 2020 celebrated two decades of gracing the shelves of Indian kitchens. Saluting ‘every homemade flavour’ through their latest TVC, this new campaign of Fortune showcases the vibrancy, abundance, and diversity of our country, while highlighting the true essence of the brand. There is no greater joy than eating ‘home-cooked meals’, is something we all can resonate with. Thus, celebration begins when our mothers, wives, husbands, fathers or even friends lovingly prepare meals, that are passed down for generations, to be relished by all.
Be it khichuri and beguni in the monsoons or the shahi flavours of biryani and pulao – my relationship with Fortune has flourished in the flavours of ghar ka khana. Wishing Fortune a happy birthday! Join us in celebrating 20 years of ghar ka khana with @Fortune.Foods https://t.co/D6qJSqqFLr
— Sourav Ganguly (@SGanguly99) 1606222895000
Sourav Ganguly’s passion for ‘ghar ka khana’ is as deep-rooted as his passion for his first love, cricket. Sourav has indulged his sweet tooth and his fondness for savouries with a brand that hasn’t just tickled his taste buds, but has helped him stay on top of the fitness curve as well. No wonder then, that Sourav took to social media today, cutting a cake to commemorate 20 glorious years of Fortune Edible Oils & Foods’ mission of giving Indian food lovers a healthier lifestyle.
Their journey began in the year 2000 when Gujarat based Adani Enterprises Ltd joined hands with Singapore based Wilmar International Ltd, to form Adani Wilmar Limited (AWL), one of the largest food conglomerates in India.
Fortune Edible Oils and Foods today has grown from its humble beginnings into a brand offering diverse food products. Its range of edible oils encompass Soya, Sunflower, Mustard, Rice Bran, Groundnut, Cottonseed and the revolutionary Xpert Pro Sugar Conscious Oil. Fortune entered the foods segment in 2013 with Besan, followed by the launch of Soya Chunks, Basmati Rice, Wheat Flour, Sugar, Pulses, ready to cook Khichdi & soya chunkies & much more.
According to Angshu Mallick, Deputy Chief Operating Officer of Adani Wilmar Ltd. said, “It has been an exhilarating 20 years. What started as a journey to take ‘Ghar ka Khana’ to the next level, In less than two decades, Fortune brand has evolved from being the number one cooking oil brand to being among the fastest-growing food brands in India. Over the last 20 years, Fortune has emerged as a favourite in kitchens across the country. As in the past, we will keep striving hard to meet our consumers’ trust and love in the years to come.”
‘Har swad ke naam bees saal ke is rishte ko salaam dete hue’, we are sure Fortune fans will keep dishing out new delicacies in their kitchens in the coming years and keep surprising their loved ones with a little help from Fortune Foods.
For more information, visit: https://www.fortunefoods.com/