Ex-Baillie Gifford manager launches funds platform

Felicia Hjertman, former co-manager of the Baillie Gifford Japanese Smaller Companies fund, has vowed to ‘shake up’ the investment platform market with a DIY investor service offering access to a select number of funds.

The funds supermarket, called Vinco, will allow retail investors to pick from a restricted selection of actively managed and passive index-tracking funds, with several filters to allow easier selection.

‘Current fund supermarkets overwhelm even experienced DIY investors with too much choice and jargon, leaving investors craving for clarity and better guidance,’ Hjertman said.

Vinco will launch with access to 50-100 funds and its annual charges will start at 0.4% of money invested.

Hjertman (pictured) is working with Gavin Haynes and Ben Yearsley of Fairview Investing to launch Vinco, and is raising a pre-seed funding round of £500,000.

Haynes and Yearsley launched investment consultancy Fairview in October. Haynes was formerly managing director of Bristol’s Whitechurch Securities, before leaving the firm last January, 22 years after joining as a founding member.

Yearsley was head of investment research at Charles Stanley Direct for three years up to 2015, after having spent more than 14 years at Hargreaves Lansdown.

More recently he co-founded tax-efficient investment specialist Wealth Club in 2016, before leaving a year later to focus on his role as a non-executive director at Shore Financial Planning.

Vinco has yet to reveal which funds have made the cut onto its platform.

‘There are over 3,000 funds to choose from in the UK today. Choice is good, but too much choice can be overwhelming,’ Hjertman added.

 ‘The DIY investment market needs to be shaken up and brought into the 21st century. The information required to make informed decisions is often lacking on today’s platforms and the digital experience isn’t doing enough to help retail investors understand what they own and how much they are paying for it.’


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