According to Brave browser, businesses like eToro, BlockFi, and Nexo have achieved unprecedented results by advertising to the platform’s users. Considering the popularity of Brave within the crypto community, this does not come as a surprise.
For instance, the crypto-lending platform BlockFi was able to reduce its customer acquisition costs by 75% with Brave ads. The campaign was also twice as effective as a Google (NASDAQ:) campaign in terms of the percent of respondents who opened accounts. BlockFi’s marketing manager Nick Ries was quoted as saying:
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