Enterprise Launches Digital Car Sales Platform – Remarketing – Auto Rental News Magazine



Shortly after the onset of the COVID-19 pandemic, Enterprise Car Sales accelerated the launch of “Start My Purchase” functionality on its website, allowing consumers to complete many steps in the purchase process online. - Photo via Depositphotos.

Shortly after the onset of the COVID-19 pandemic, Enterprise Car Sales accelerated the launch of “Start My Purchase” functionality on its website, allowing consumers to complete many steps in the purchase process online.

Photo via Depositphotos.


Enterprise Car Sales has completed its nationwide rollout of the Accelerated Customer Experience (ACE) TM digital platform. With the completion of this rollout, Enterprise’s customers now have the flexibility to complete their used car purchase either by starting their purchase from the comfort of home (with delivery, where available) or completing their purchase at any of Enterprise Car Sales’ 147 U.S. locations.

Many customers are now able to complete their purchase in 45 minutes or less and some in as little as 15 minutes.

As consumers gravitate toward more efficient, low-touch experiences, Enterprise Car Sales has continued to invest in technology aimed at removing friction from customer transactions. Shortly after the onset of the COVID-19 pandemic, Enterprise Car Sales accelerated the launch of “Start My Purchase” functionality on its website, allowing consumers to complete many steps in the purchase process online.

Enterprise’s newly-launched ACE TM digital platform enables a fast, easy, and transparent car buying experience inside dealership locations, where research shows the majority of customers still want to complete their purchase. Leveraging the ACE TM platform, customers engage in an interactive, fully transparent purchase process that allows them to view product information, select from a variety of vehicle financing and protection products, and complete paperwork electronically. They also have full transparency into the trade-in appraisal process and receive personalized recommendations on ways to protect their new investment based on their driving habits.





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