Dyson to cut nearly one third of UK workforce

By Emma ElgeeBBC News, West of England

BBC Sir James Dyson wearing a black shirt with a poppy.BBC

Sir James Dyson founded the firm in 1991

About 1,000 UK jobs are at risk at Dyson as part of a global restructure.

The firm, best known for the invention of the bag-less vacuum cleaner, made the announcement in response to competition in global markets.

The move would ensure Dyson is “prepared for the future”, CEO Hanno Kirner said, adding it will be supporting those at risk of redundancy.

Dyson has 3,500 UK employees and offices in Wiltshire, Bristol and London.

Dyson Dyson Institute, Malmesbury CampusDyson

Dyson has thousands of employees in Wiltshire, Bristol and London

Mr Kirner said the company operates in “increasingly fierce and competitive global markets” and it needs to be “entrepreneurial and agile”.

“Decisions which impact close and talented colleagues are always incredibly painful.

“Those whose roles are at risk of redundancy as a result of the proposals will be supported through the process,” Mr Kirner added.

Wiltshire Council leader Richard Clewer said the council would do all it could to support those impacted during “an uncertain time”.

Mr Clewer, who is also councillor responsible for economic development, said he was “extremely sorry to hear” of the announcement, adding that many Dyson workers were based in Wiltshire.

Sir James Dyson fifth on rich list


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