Do you work for them?

If the tumult of 2020 has prompted your organisation or leadership team to reconsider people priorities such as employee well- being, resilience or purpose, you are in good company. Your employees are reconsidering you, too.

Nearly two-thirds of US-based employees we surveyed said that Covid-19 has caused them to reflect on their purpose in life. And, nearly half said that they are reconsidering the kind of work they do because of the pandemic. Millennials were three times more likely than others to say that they were reevaluating work.

Such findings have implications for your company’s talent management strategy and its bottomline. People who live their purpose at work are more productive than people who don’t. They are also healthier, more resilient and more likely to stay at the company. When employees feel that their purpose is aligned with the organisation’s purpose, the benefits expand to include stronger employee engagement, heightened loyalty and a greater willingness to recommend the company to others….

Despite these challenges, our research found that 70% of employees said that their sense of purpose is defined by their work. So, like it or not, as a company leader, you play an important part in helping your employees find their purpose and live it. And, you have your work cut out: our survey also found disparities in how frontline employees and other groups feel supported – or thwarted – in living their purpose at work.

From “Help Your Employees Find Purpose – Or Watch Them Leave”


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