Dentsu Aegis, iProspect bring mentorship programme for female entrepreneurs to India

MUMBAI: Media and digital marketing communications company Dentsu Aegis Network (DAN), and its digital performance agency iProspect, are set to bring their global initiative, Female Foundry, to India. The programme will mentor female startup entrepreneurs.

DAN has already been running the programme in Singapore.

Female Foundry aims to drive diversity and inclusion in business by providing access to tools, training, connections and resources, thereby empowering female entrepreneurs to thrive in today’s complex digital economy.

The initiative also aims at bridging the gap in gender parity by offering experienced mentorship that helps empower female entrepreneurs, high-level skill development and professional help in securing funding for the next phase of their startups.

“In 2018, the Digital Social Index found that digital engagement is lower for women than men, reinforcing the diversity challenge across digital industries,” said Ashish Bhasin, CEO Greater South, Dentsu Aegis Network and chairman & CEO India. “We do not underestimate the importance of diversity for innovation, we thought of building a more diverse and inclusive digital economy by mentoring tomorrow’s leaders and change-makers — people who are representative of all society — and supporting them to build successful digital economy businesses. I personally believe that if given the right opportunity and support, women can build great digital economy businesses in India, given that our digital ecosystem is set to expand so rapidly.”

The programme was first launched by iProspect in Singapore, which has now turned into a global mentorship and business growth programme for the female leaders of tomorrow.

“What sets it apart from any other in the country is the fact that we will handpick not just the entrepreneurs but also mentors from various industries who will undergo training. The three-month-long initiative will give the entrepreneurs a chance to participate in a three-day bootcamp, where the entrepreneurs’ businesses will be strengthened and future-proofed for growth and success and continue in regular mentoring sessions even after the bootcamp,” Bhasin added.

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Rubeena Singh, CEO, iProspect India, will be running the initiative in the country.

“The country has undergone a digital transformation and women entrepreneurs have played an integral part in this movement,” Singh said. “I believe that understanding these women and helping their motivations will not just benefit them now but also lead to another set of thriving woman entrepreneurs in the future.”

Initially, up to 15 female entrepreneurs will be selected to participate in a bootcamp.

Singh said the group has decided to support 100 female-founded businesses in the digital economy by 2020. “The programme will be further rolled out in Mexico, Chile, South Africa and Canada, accelerating progress towards our goal,” Singh said.



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