Just as restaurants were seeing a semblance of revival and build-up of consumer confidence to dine out, rising Covid cases and news impending lockdowns have started impacting business. But unlike last year, when they didn’t know what hit them, restaurateur Rohit Aggarwal of Lite Bite Foods says they are tougher and more resilient. He says the only way forward for the industry is to promote vaccination.
Having taken the first shot of the vaccine himself, Aggarwal says, rather than be depressed and anxious, they need to encourage people to get vaccinated. His brands, Punjab Grill and You Mee, have introduced a 10% discount for those having taken their first shot and 20% discount to those with a second shot. Rather than offering discounts on food apps, Aggarwal feels this will attract more people to take the jab and to his restaurants as well.
And, his friends and patrons who got vaccinated with him, actually showed up to avail the offer. From Amit Bagga (co-founder of Daryaganj) offering a complimentary kulfi to diners at any of his four outlets to Akshay Anand (co-founder of Ophelia) offering first drink for free at his lounge, restaurateurs are not only promoting vaccination but also using deals and discounts around Covid vaccination to attract consumers to their outlets.
Priyank Sukhija, founder of First Fiddle Restaurants that owns brands like Diablo, Plum by Bent Chair, Lord of the Drinks and Dragonfly, says that vaccination is the first step towards protection from the virus. To celebrate the ‘immune feeling’, he is offering a 15% discount to all the people who have got vaccinated at all his properties.
Manish Sharma of Molecule and Viet:nom too asserts that vaccination is really important to keep everyone and people around them safe. With the permission to vaccinate everyone above 45 seeing an encouraging response, Sharma is offering 10% discount at Molecule and complimentary welcome drink at Viet:nom for those who have been administered their first dose of vaccine.