Aakash Chaudhry, the co-promoter of Aakash coaching chain, is another business leader who has taken to meditation to bust the stress induced by the pandemic that has taken a toll on both management and employees at organisations. To address this, many companies are turning to experts for providing meditation, mindfulness and healing exercises to employees. These programmes at companies are witnessing large turnouts as well.
At Deloitte, usually, the headcount for any expert webinar session is not more than 600, chief talent officer SV Nathan said, adding: “But for any of our meditation webinar sessions, we have more than 1,000 attendees.” Companies such as the Piramal Group, American Express and Capgemini are helping their employees enrol for mental health and wellness support through their own and third-party apps. Several of them are offering guided meditation sessions as well as programmes on positive attitude, motivation, building resilience, caring for children and elders, parenting, mindfulness, etc. This overwhelming response towards meditation and mindfulness is, in turn, boosting business, even for desi startups such as Mindhouse, Ayurythm and Yogamrut.
Before the pandemic, India was not part of Ayurythm’s business plan. But with the rise in Indian users during the pandemic, the company has included the Indian market in its plan and is looking at raising $1million as part of a bridging round before series A financing for expansion. “We help users with customised plans which include yoga, meditation exercises, diet plan, etc,” said founder Abhilesh Gupta.
The Bengaluru-based startup has also developed a technology that has digitised pulse diagnosis through mobile phone cameras. Since the pandemic started, Mindhouse has signed up with over 600 companies in India on its Mindhouse app. In addition to this, it has conducted over 1,000 meditation and mindfulness sessions for corporates over video calls said cofounder Pooja Khanna.