Croma could soon come under Tata Digital

Electronics retailer Croma is the latest entity that is likely to join the Tata Digital’s growing cart, a report in the Times of India said. Tata Digital already houses 1MG, CureFit and BigBasket.

The aim is to bring consumer-centric businesses under one roof with change in the shareholding of Infiniti Retail, owner of Croma.

The move is consistent with Tata Group chairman, N Chandrasekaran‘s plans to consolidate the businesses.

Tata Digital is aiming for an omnichannel presence with 1mg set to open its first store in Gurugram and BigBasket setting up its own physical presence called Fresho.

Electronics is one of the top categories among online commerce and could be one of the reasons to move Croma to Tata Digital.

Croma is already a part of Tata’s digital super app Tata Neu which is currently in the testing phase among its large employee base.


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