Consumers still stockpiling; channel behaviour has changed for long term in pandemic: YouGov report

The pandemic has impacted channel behaviour and consumption choices for the long term, and thrown up multiple challenges and opportunities for the packaged consumer goods sector, a new report by UK market research and data analytics firm YouGov said. A significant number of consumers are still stockpiling goods, with a majority 62% consumers in India stating they are more likely to buy items in bulk.

The report said almost all consumers in India have developed a regular shopping routine over the course of the pandemic. Half the respondents contacted have bought groceries online using the delivery option, with only 13% choosing online click and collect methods.

YouGov’s international report on consumer goods for 2021 along with BrandIndex states that consumers across 17 markets have altered their shopping habits over the course of the coronavirus crisis.

Within categories, while there has been an increase in consumption of home cleaning products, purchase of cosmetics and personal care products has declined.

Across all markets surveyed too, a majority of consumers (82%) have developed a regular grocery shopping routine, with delivery services more popular than click and collect services, the report said.

Globally, 60% consumers said they intend to support local businesses and buy local and more sustainable products once the pandemic subsides.

Consumers across most markets are much more likely to shop at supermarkets for groceries and household essentials than at corner shops or convenience stores. In India, a majority shopped from supermarkets compared to corner shops and convenience stores.


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