Club Factory sees surge in monthly active users in India

NEW DELHI: E-commerce platform Club Factory has surpassed 100 million monthly active users (MAUs) in India following a strong surge in user adoption across the country. Club Factory has witnessed a sharp rise in traffic, clocking in 4x growth in orders received in 2019 on the platform as compared to the previous year, said a release.

India remains among the most important markets for Club Factory and the company has set a target to on-board 100,000 local sellers in 2020. Club Factory’s current registered local seller base stands close to 30,000 (December 2019), the release added.

Vincent Lou, Founder and CEO, Club Factory said, “With our investment and efforts to enhance user experience, we have managed to reduce delivery time by as much as 30% with average positive product rating going up by 40% in 2019. Returns or product exchange on the platform have dropped by almost 25%. Moreover, our strength and excellence in listing high cost-efficient products has helped increase traction for Club Factory in tier-II and III cities, especially those of Uttar Pradesh, Telangana and Bihar.”

With a focus on SMEs, the platform is promoting sellers by giving them increased exposure, in-depth Big Data trends analysis, end-to-end support and co-marketing campaigns to drive sales. Club Factory registered over 700% growth (in terms of order volume) during its last Diwali Sale as compared to the previous year, the release added. The platform witnessed a surge in growth in the recently concluded Black Friday Sale in November.

Club Factory is strengthening its India leadership team and will appoint local leaders for key functions in the coming quarters.

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