Chocolate maker Hershey India partners with Swiggy and Dunzo to widen reach post lockdown

Bengaluru: Hershey India, part of snacking giant The Hershey Company, has partnered with delivery platforms Swiggy and Dunzo to launch their flagship online store in order to increase reach and stay relevant post lockdown.

With this collaboration, shoppers will be able to buy Hershey’s iconic syrups, milkshakes, spreads and chocolates on the two apps and have it home delivered.

Herjit Bhalla, managing director of Hershey India, said, “We are in unprecedented times and it is imperative that we find innovative ways to bring our brands to our consumers. We have partnered with both Swiggy and Dunzo to bring our products to our consumer’s doorstep.”

With Indians increasingly cooking snacks at home amid the lockdown, the company launched the online store as an additional avenue for consumers to access its products besides existing physical stores and e-commerce platforms.

The partnership with Swiggy is operational in New Delhi NCR, Bengaluru, Mumbai and Hyderabad, while the partnership with Dunzo is live in Bengaluru and Hyderabad.

Hershey is looking to scale up these associations to more locations over the next few months.

Earlier in May, Hershey’s chairman Michele Buck had commented that globally the company had faced headwinds in India, besides Mexico, due to the lockdown.


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