Holy Rollers — a Broomfield car club made up of Knights of Columbus Council 10961 at Nativity of Our Lord Catholic Church — is hosting its 4th annual charity car show by turning it into a socially-distant car parade.
In the first three years, the show has raised more than $20,000 for the Society of St. Vincent de Paul, a religious organization that provides person-to-person assistance to those in need of help with things such as rent, utilities, groceries and transportation.
This year, because of COVID restrictions, the annual Holy Rollers Car Show will be hosted as a “safe, socially-distanced” classic car parade on Aug. 15.
Organizers suggest a donation of $20 per car, Jeff Graham said, but if someone wants to drive with the parade and doesn’t have the money, they can still join. Drivers are asked to arrive at Holy Family High School, 5195 W 144th Ave., at 8:30 a.m. to be staged before the parade begins at 9 a.m.
The cars, trucks and motorcycles will weave through about a dozen Broomfield subdivisions and neighborhoods and end the parade around 10:30 a.m. at the Broomfield Commons Dog Park parking lot.
The car show is typically held in the grass at South Midway Park, Graham said, and is designed to raise awareness as well as funds for St. Vincent de Paul.
The local chapter of the international organization St. Vincent de Paul, which was started in France in the 1800s, provides assistance for people in the North Metro Denver area. Knights of Columbus is a men’s service organization whose members do service projects to benefit the community, such as an annual Tootsie Roll drive to raise money for people with developmental disabilities.
Holy Rollers is another one of those service projects.
About two-thirds of the requests the society receives is related to housing insecurity, Graham said. Other needs they help with include utilities and groceries, including handing out King Soopers gift cards to clients.
The group also provides transportation help, such as having a client’s car repaired. Members have direct relationships with people who work on cars, Graham said, but sometimes vehicle assistance could mean helping people get their tags renewed so they can “legally drive to look for a job without the fear of being pulled over.”
“At some point the federal bar against evictions is going to end,” Graham said about the COVID-related decision, “and we anticipate there’s going to be a lot of need in the city.”
He created the car show years ago, combining things he loves — being involved with a church service group that helps the community and what he calls an “affliction” for old cars. Graham owns two old mustangs and his “daily driver” is a 1985 Land Cruiser he’s rebuilt.
“We’re always looking for service projects to do,” he said. “As a group we tend to give quite a bit to the society of St. Vincent de Paul because the work they do is so great.”
As he understands it, the number of people able to meet in a permitted park space is only 175, Graham said, and last year the show drew about 175 cars. If that were to happen this year there would be no room for spectators or volunteers.
Many car events in the area have pivoted from shows where you can’t ensure social distancing, he said, since these type of events include handing out shirts, door prizes, trophies and exchanging money for food.
“It’s a lot of hand-to-hand contact, which doesn’t make a lot of sense right now,” he said.
A lot of classic car owners are in the high-risk age bracket, Graham said, so organizers decided to turn the event into a parade, which has turned into a lifeline of sorts for the classic car community. This week they will be mapping out the route, which will be publicized on Facebook, Nextdoor and the Holy Rollers Car Show website.
Once the route is determined, community members are invited to watch the parade from their front porches and yards. Cars don’t have to be “classic” to participate in the parade, Graham said.
“It’s about getting together with car people, driving around and putting smiles on people’s faces who love seeing these cars,” he said. “If it’s interesting and has wheels, we’d love to have it.”
Broomfield Police Department officers will work with parade organizers to help escort the vehicles and make sure they move safely through traffic.