It’s the video that literally promises to make Britain great again.
With the rousing music, red-white-and-blue colours and soaring camera angles, it could easily have been produced by Donald Trump’s White House.
But in fact the clip has been posted by the UK’s own Prime Minister – timed just as he heads to Berlin refusing to compromise on Brexit .
The clip features wind farms, beautiful coastline, timelapses of Parliament, the Red Arrows and of course Mr Johnson, all under the caption: “We’re going to leave the EU on October 31st and make this country the best in the world to live in.”
Naomi Smith, chief executive of anti-Brexit group Best for Britain, claimed it was too far even for North Korea.
“Even Kim Jong-Un would be embarrassed to put this video out,” she said. “It’s nothing but propaganda.
“And given the Prime Minister claims to be focused on securing a deal with the EU, you’d be forgiven for thinking he has other work to be doing.
“It’s time to stop this swing towards nationalist populism and get back on a path of sensible policy-making. That begins when we stop Brexit.”
North Korean or not, his approach does seem to us to mirror that of the US President.
Trump regularly pumps out patriotic ‘Make America Great Again’ clips, often as he’s facing a moment of controversy.
Take this video Donald Trump released after his State Visit to the UK in June. The panning camera, the triumphant, soaring music, the multiple images of the great President. It’s all there!
The Prime Minister will share dinner tonight with Angela Merkel after warning he will refuse to compromise over the ‘Irish backstop’.
Mr Johnson promised “a lot of oomph” in his bid to reopen the 585-page Brexit deal and rewrite the “anti-democratic” backstop – which could keep the UK under EU customs rules.
Ms Merkel last night said she was open to “practical solutions” to the backstop.
But she warned the Withdrawal Agreement that contains it could not to be reopened – leaving talks in deadlock with 71 days to go.
British officials will start battening down the hatches in 10 days’ time by pulling out of all but the most essential meetings with the EU.
And according to the Times, Mr Johnson will tell the German Chancellor Britain is leaving on October 31 – even if MPs vote to stop a No Deal exit.
Meanwhile Mr Johnson announced today he is pouring another £5m into No Deal preparation at ports, half of it in Kent alone.
And Treasury officials have been forced to speed up their preparations by automatically registering 88,000 firms, many of whom weren’t ready for Day One of Brexit, for EU VAT systems.
Twitter users expressed their bemusement at the video by the Prime Minister.
One, Carol Main, posted: “This kind of flag waving nonsense makes me heave. This daft Tory fop, with his Churchill complex and his jingoistic rhetoric, along with his benighted party are f***** us over.”
Another Twitter user, Nikolaus von Twickel, joked: “We’re going to sink this ship and have a wonderful life on the bottom of the Sea…”
Jack D posted: “Who doesn’t love chlorinated chicken, fuel shortages, growing poverty, and ever increasing wealth inequality. Not to mention the very worst in our society turning us into a racist, homophobic, little minded, international joke. But hey, blue passports!! Woop.”
And Matt Beaumont, joked: “I’m not watching this when it comes out. Terrible movie.”