The new 28,524 square foot London site officially opens its doors at 11am today, with the concept store featuring its very own beauty and wellness hall and even a YouTube studio for customers to create makeover videos. The beauty hall will feature more makeup brands than ever before, including more than 300 labels such as the likes of Rihanna’s Fenty Beauty and Urban Decay. As well as pushing healthy products at their Innocent Bar, a new pharmacy area will allow customers to collect their prescriptions from a secure locker. Sebastian James, Boots managing director, said: “Our new Covent Garden store starts a journey of reinventing Boots for the future.
“The store is full of exciting beauty brands, ideas for living well and services to help you get better.
“We will learn what people love and want from this shop, and this will help us shape a blueprint for our whole 2,500-store estate.”
Boots is offering a goody bag to the first 200 customers through the door, featuring products from Josh Wood, Urban Decay, Bybi, and No7.
The first 100 customers will also snag a free pair of Ray-Ban sunglasses.
Boots this week announced it was ditching plastic bags from its stores by next year, replacing them with paper ones which customers will need to pay for.
The retail giant said 53 stores removed plastic bags at checkouts on Monday, with all 2,485 sites to follow suit from early 2020.
Instead, customers will have to pay for new unbleached brown bags, despite them not falling under the plastic bag tax.
The recycled brown bags cost 5p, 7p and 10p, depending on size, and Boots said all profits will be donated to BBC Children in Need.
Mr James said 900 tonnes of plastic will be removed from stores as part of the retailer’s bid to become more green.
He added: “Plastic waste is undoubtedly one of the most important issues around the world today, with TV shows like Blue Planet highlighting the effects of plastic pollution.
“This year, we are transforming Boots as we celebrate 170 years, and the move to unbleached paper bags is another pivotal moment in that journey.
“There is no doubt that our customers expect us to act and this change signifies a huge step away from our reliance on plastic.”