Boodles reports record sales thanks to demand for new range of diamond rings and necklaces
Boodles has reported record sales thanks to demand for a new range of diamond rings and necklaces.
The family-owned luxury jeweller, which counts Victoria Beckham and Emma Thompson as customers, saw profits rise from £7.3m to £10.9m.
Turnover jumped 8.8 per cent to £77m in the year to February. Sales benefited from a deal to sell a limited edition run of watches, made by Swiss watchmaker Patek Philippe, which retail for between £20,000 and £295,000.
In vogue: The firm, modelled by Amber Le Bon and her mother Yasmin (pictured), hopes to build a reputation as a specialist in fancy coloured diamonds
Bosses also said demand for its ‘Be Boodles’ collection has been strong. The collection includes £7,500 white gold, pearl and diamond earrings, an £11,000 double necklace, and a £2,200 white gold ring. The most expensive item is a rose gold and diamond bracelet, retailing at £29,000. Costs rose 5 per cent due to rent increases in London.
The firm, modelled by Amber Le Bon and her mother Yasmin, hopes to build a reputation as a specialist in fancy coloured diamonds.
Boodles dates back to 1798 and was taken over by the Wainwright family in the mid-1800s and has been run by them ever since.