Bajaj Auto formalises its partnership with Triumph Motorcycles, to introduce sub-Rs 2 lakh mid-size bikes by 2022

Bajaj Auto and UK based Triumph Motorcycles have formally announced a non-equity long term partnership to introduce mid-size motorcycles for India and the global markets. The first model will hit the roads in India in 2022 and it is likely to be priced at sub 2 lakh rupees.

The models from the partnership will be available only under the Triumph brand and not Bajaj Auto. The duo will come out with a range of bikes under a new engine platform (200 cc to 750 cc engines).

The new bikes will be produced at Bajaj Auto’s factory in Chakan, Pune and it will shipped to all major markets around the world. With this partnership, Bajaj Auto is eventually take charge of Triumphs distribution in India as well.

The Triumph Bajaj collaboration will combine strengths in design, technology, cost-competitive manufacturing and an intimate knowledge of key target markets to deliver a range of production, stated the company in a statement.

Rajiv Bajaj, MD of Bajaj Auto said,”The Triumph brand is an iconic one the world over. So we are confident that there will be a huge appetite in India and other emerging markets for these new products. We look forward to working alongside such a famous motorcycle company and to leverage each others strength and expertise to make the relationship success for everyone.”

Nick Bloor, CEO of Triumph Motorcycles said, “This is an important partnership for Triumph. As well as taking our brand into crucial new territories, the products that will come out of the partnership will also help attract a younger, but still discerning, customer audience and is another step in our ambitions to expand globally, particularly in the fast growing markets of South East Asia, but also driving growth in more mature territories like Europe.”

READ  Future Retail promoters repay Rs 1,500 crore debt, reduce pledge

In other key overseas markets, where Triumph is not currently present, Bajaj will represent Triumph and offer the new mid capacity bikes as part of the full Triumph line up. In all other markets, where Triumph is present today, the motorcycles developed together from this partnership will join the current Triumph product portfolio and be distributed by the Triumph led dealer network worldwide. ‘This will truly unlock the potential on a global scale,’ the company said in the statement.



Please enter your comment!
Please enter your name here