Azah doubles its revenue post acquisition, eyes Rs 100 cr run rate by 2024

Women’s wellness brand – Azah, recently acquired by Powerhouse91, has doubled its revenue post acquisition while growing almost 50% MoM in October alone. Azah’s says its growth comes on the back of increasing awareness about premium wellness and hygiene, particularly in products like sanitary pads.

Feminine hygiene market was valued at Rs 32.66 billion in 2020 – and is expected to grow at a compound annual growth rate (CAGR) of 16.87%. Starting originally as a feminine hygiene brand with its range of organic sanitary pads, Azah has further accelerated and expanded its product line multifold with recent product launches like menstrual cups, period panties, acne patches and jade roller. Azah says it is further looking to expand to a broader set of demographics and geographies.

“Azah benefits greatly from operating within the broader umbrella of Powerhouse91’s family of brands. Our goal here is to establish Azah as a global brand that stands for functional, sustainable and accessible women’s wellness. The brand’s journey of finding its own loyal following in a highly competitive space, and that too in a relatively short span of time is a testament to its strong focus on quality and customer experience,” said Aqib Mohammed, co-founder at Powerhouse91 in a statement.


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