Axel Springer to migrate some cloud applications to Microsoft's Azure

Global news publisher Axel Springer will migrate some of its cloud-based applications to Microsoft’s Azure and work with the firm on bolstering its AI capabilities, the companies said on Monday, as they expanded their partnership.
Axel Springer will also work with the tech giant to launch an AI-driven chat experience, which will feature content from the news publisher, the companies said.

Elevate Your Tech Prowess with High-Value Skill Courses

Offering College Course Website
MIT MIT Technology Leadership and Innovation Visit
Indian School of Business ISB Professional Certificate in Product Management Visit
Indian School of Business ISB Product Management Visit

The deal will build on Axel Springers initiatives such as its AI assistant “Hey_” which is powered by Azure OpenAI Service, they added.

The news publisher will use Microsoft Advertising;s Chat Ads API to monetize the chat-based experiences.

Axel Springer’s content across its brands including Politico, Business Insider, Bild and Welt will be made available to Microsoft Start-MSN users, under the expanded deal.

Axel Springer signed a landmark deal with OpenAI last December to deliver summaries of it content in response to ChatGPT queries.

Discover the stories of your interest


This website uses cookies. By continuing to use this site, you accept our use of cookies.