Ashok Leyland launches Bada Dost to be among top 10 global commercial vehicle makers

CHENNAI: Ashok Leyland said the launch of its latest offering in the light commercial vehicle (LCV) segment, Bada Dost, is in line with its plan to become among the top 10 global CV makers.

The flagship company of the Hinduja Group said Bada Dost is equipped with the latest BS-VI engine and has two variants, i4 and i3, with a payload capacity of 1,860 kg and 1,405 kg, respectively.

“The new in-house developed platform is a key part of our long-term LCV strategy aimed at positioning Ashok Leyland as a serious and significant player in the segment,” said Dheeraj Hinduja, Chairman, Ashok Leyland. “Bada Dost i3 and i4, the first two vehicles being launched on this new platform, along with other current offerings, close the gap in our LCV product portfolio… Plans are also on for introduction of electric versions in due course.”

Hinduja said that the range will be available in both right-hand-drive and left-hand-drive options which will enable the company to look at international markets more aggressively.

Bada Dost is being launched initially in seven states and will gradually be available pan-India over the next three months and is open for bookings and delivery through both, physical and digital platforms. The ex-showroom prices (Mumbai) is Rs 7.75 lakh and 7.95 lakh (i3 LS and LX) 7.79 & 7.99 lacs (i4 LS and LX).

Vipin Sondhi, MD & CEO, Ashok Leyland said the LCV segment holds huge potential for the company. He added that the recovery of the CV industry is being led by this segment currently.

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“LCVs is one of our growth businesses accounting for about 40% of our sales volume in FY20, it continues to grow this year as well. With the new, robust Bada Dost product offering, we are sure to expand our family of customers worldwide who are looking for quality and profitability,” Sondhi said,

Nitin Seth, COO, Ashok Leyland, said that the vehicles will be built at the company’s newly installed, first fully robotic cubing line at Hosur.



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