The company said it will use the seed capital to fuel growth and user engagement on Flam’s new social media features, build a scalable augmented reality (AR) engine, and expand to international markets. The round will also help build a team with expertise in computer vision, graphics engineering, GPS mapping, social media product development, including growth managers and 3D designers.
Commenting on the fundraise, Shourya Agarwal, cofounder and CEO of Flam, said, “There is immense potential in the AR space today. We are excited to see investors’ serious confidence in Flam. Even as Big Tech companies double down on a variety of AR use cases, we believe that social media networking will play a key role in the massive adoption of AR. This seed funding will enable us to drive this shift towards AR for social interactions. Our goal is to be the frontrunner in representing consumer AR tech across the globe”.
Rajat Gupta, cofounder and CTO, Flam said, “As a deep-tech consumer startup with expertise in augmented reality, our vision is to transform and revolutionize social media interactions… We are actively hiring our tech leadership to build the first global consumer story out of India”.
Commenting on the investment, Raju Reddy, Founding Partner, Silicon Valley Quad and Board Member, Flam, said, “We enjoy working with young entrepreneurs and mentoring them to build great global companies. Silicon Valley Quad is impressed by the idea of Flam building a social media network for a global audience and believes in the high-quality leadership at Flam. We are thrilled to be early partners with the founders”.
The company was founded in May 2021 by three BITS Pilani graduates, Shourya Agarwal, Malhar Patil, and Rajat Gupta. Flam is an AR-based social media networking platform built for a global audience.