Amazon India festive sale: 600 merchants clocked sales of over Rs 1 crore


Amazon India said on Wednesday that customers from over 99% of the country’s Pin Codes shopped on its platform during its month-long festive season sale, and that its sellers had witnessed their biggest ever Great Indian Festival so far.

“With customers from 99.3% of India’s pin codes placing orders on Amazon.in from sellers in over 6,387 pin codes, the Great Indian Festival truly brought festive spirit across the country,” said Manish Tiwary, Vice President at Amazon India.

The ecommerce company did not, however, provide details of its own performance during the festive period.

It only said around 600 sellers had clocked sales of over Rs 1 crore, and around 6,500 sold products worth over Rs 10 lakh during the period.

“We added lakhs of direct and indirect jobs and enabled tens of thousands of local stores and service partners across 350 cities who witnessed their most successful business month of the year,” Tiwary added.

According to Amazon’s announcement, which is devoid of actual sales numbers, smartphones, large appliances, fashion, consumer electronics, and home and kitchen were among the best performing categories during the sale.

The e-tailer said the period saw the highest ever sales of Amazon Devices, such as Echo speakers, Kindle e-readers and the Fire TV streaming stick.

The company said one-in-two sellers witnessed their highest ever sales on any given day during the festive period this year, with close to 74,000 sellers who received orders through its platform during the month situated in small towns.

In terms of new users, Amazon said 90% were from small towns during the sale period, with three times as many users signing up for its Prime loyalty programme compared to normal business days. Further, three of five Prime subscribers came from outside the metro cities.

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As for what drove customers to shop during the Great Indian Festival, the company said that half of all purchases during the sale were routed through credit and debit cards of partner banks to avail the 10% flat discounts that were on offer.

Amazon also said it saw over Rs 2,700 crore of credit being disbursed through its partners, with over 140,000 new-to-credit customers availing of its many credit schemes.

Pointing to other shopping trends, the company said that half of all premium smartphones sold during the sale were 5G enabled, while customers purchased more Apple iPhones during the sale than all of last year on its platform. Further, 99% of all TVs sold were smart TVs.





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