Amazon cryptocurrency: Amazon could 'draw users away' from established cryptocurrencies

Amazon has said rumours of these specific plans are “not true”.

Speaking to the Reuters news agency, a spokesman for the company said they “remain focussed” on exploring how working with Bitcoin could look for them.

Experts believe if it wished, Amazon could eventually create a token to rival established currencies.

Naji El-Arifi, Head of Innovation at Wunderman Thompson Commerce, a global eCommerce consultancy, said it could do so by tying its own currency to the Prime loyalty programme.


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