SoulCycle is a chain of spinning studios which has expanded fast in North America. Recently, the first one was opened in the UK. Its CEO, Melanie Whelan, says she always has a fall-back plan for her expansion projects. Often, she says, Plan B proves to be better than Plan A ever was.
Video Journalist: Jeremy Howell
Find more business tips at CEO Secrets. You can also follow the series on the BBC News app by adding the topic ‘CEO Secrets’ in My News.