Startups can succeed if they can increase their searchability and visibility online by using SEO strategies. Despite this, many of them neglect this low-cost marketing strategy.
Although SEO is free, it requires a lot of time and effort to be qualified to rank on the first page of search engines. Some people go for the easy route and pay for an advertisement that will provide them with instant traffic. But this traffic will only last a moment.
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SEO is a powerful strategy for startups to build a long-term audience. By implementing SEO in your marketing efforts, it will help you build brand awareness.
Every tech startup should leverage SEO because it offers several benefits, including higher SERPs, targeted marketing, and branding.
It helps establish brand awareness
At times, tech startups make the mistake of planning their branding and SEO efforts separately. This leads to a disconnection between your brand and SEO; potentially missing out on organic traffic from search engines that could increase your brand reach. That is why you should infuse SEO into branding efforts.
SEO helps spread the word about your company or brand to target niche audiences. Using keyword research in targeting a niche audience is an excellent strategy for tech startups to gain the upper hand over their competition. When you target a niche audience, it makes it possible for you to connect with new customers.
To be the most associated with your brand, optimize your content for keywords. Landing on the first page of a search is one of the biggest goals in SEO. When customers search for a keyword you’ve optimized, clicking on your website link will be an easy choice. And make sure to provide quality information to fit your customers’ needs to get the most out of your SEO efforts.
A carefully thought out SEO campaign can help boost brand awareness.
It helps strengthen customer trust
Online trust is very important for every customer out there. For instance, when a customer does an online search for a service your tech startup offers, they’d most likely trust your business if it appears on the first page of Google. In fact, 75% of people never scroll past the first page of search engines. Customers tend to believe that websites that appear on the first page of SERPs are credible and worth the time.
Trust is also important for every tech startup that wants to increase visibility on search engines. In today’s world, it’s not something you’ll receive immediately. It takes work, effort, and time to get customers to trust you. Google has a set of rules when it comes to SEO ranking. Websites should be mobile-friendly, have lots of backlinks, have optimized content, and have a good WordPress website design. If you follow these rules, Google will perceive your business as trustworthy, and you will rank in SERPs.
SEO results in higher traffic and conversions
Google takes up 92.05% of the global search engine market share as of August 2020.
This means the organic traffic you’ll be driving to your business will mostly come from Google. It only makes sense for tech startups to leverage this traffic by optimizing for Google’s search engine. A good way for tech startups to leverage this traffic is by SEO blogging.
One of the advantages of SEO is that it’s good for inbound marketing. Unlike the traditional marketing method that involves reaching out to customers whether they like it or not, inbound marketing is simply about providing information that your audience is looking for. The traditional method of marketing includes cold calling, advertising, and email spamming. Many of these methods can feel intrusive to some people.
For inbound marketing, it’s about creating quality content that is readily accessible to your audience. People will search for the information they want to learn about without feeling disrupted by an Ad. And in their own time, they’ll research your company and inform themselves on the kinds of products or services you provide.
It helps build a long term audience
SEO provides companies visibility that they need in order to attract their target audience to their brand. Customers become aware of your brand through an online search. If your company does not have an online presence, you will lose to your competitors.
Paying for advertising provides short term results for a high price. SEO helps businesses deliver content that people want. Instead of having traffic for only a short period of time until the advertisement runs out, SEO will help you build an audience over time.
When you rank among the top 10 pages in SERPs and Google decides that your page is worth staying there for good, you can get a steady flow of traffic that could last years. This traffic will not stop, unlike the advertisement. This is one of the primary reasons why startups should use SEO in their marketing efforts.
If you rank higher for intent keywords, you’ll drive targeted traffic that converts well. Intent keywords are used by customers when they do research for an online purchase. If your website succeeds in fulfilling your customer’s needs, you have a good chance that they’ll choose your site again.
It provides better website visibility
SEO is one of the most cost-effective marketing strategies out there. Every day, people look for information and products online. SEO’s inbound nature helps you save money on paid advertising that may be of limited potential. Based on Google’s algorithm, your site will either be deemed credible or not depending on whether it meets the criteria. Make sure to stay current with Google’s best practices. If Google sees that your site is worthwhile to customers, it will continue to direct traffic to your site.
Don’t underestimate the value of SEO
Implementing quality SEO for a tech startup is always going to be beneficial to its marketing efforts. Many small businesses underestimate the importance of this strategy. They forget that most people don’t bother looking at even the second page of search results and that the first page gets most of the organic traffic. Online presence and visibility are dependent on the use of SEO. If you want to grow your customer base and target a niche audience, you must have a successful SEO strategy.
Featured image credits: EtiAmmos/Shutterstock
Guest post by Dani Martin, editor of digital market agency ArcStone