4 Crucial tips for e-commerce brands to evolve from being startups to scaleups and unicorns – Silicon Canals


When you are an entrepreneur, you desire to have your startup become a high growth enterprise. The good thing is that e-commerce brands have a high potential for growth given the various tactics available at their disposal to scale up their business. So, what are some of the strategies that you can use to grow your e-commerce business? Below are four tactics that you can use:

Marketing automation

The role of automation is to enhance your brand’s customer experience and possible engagement. There are automation tools that you can use to change your users into buyers at each level of your marketing strategy. Through automation that you can plan when your social media content is delivered to users. When your audience receives the customised content that you share with them, they can begin the process of making purchases that will contribute to your business growth. Under this strategy, you can leverage email marketing as well. 

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This approach helps you re-engage your past customers through product news, promotions, or offers. The aim is often to win your old customers back and induce them into making a purchase. Additionally, market automation also aids in customer segmentation. You can use consumer tracking to group your mobile app or webpage users into clusters according to how much they are aware of their brand. By segmenting, you will get to learn what each group of the audience prefers and expects from you, and in the long run, you will increase your customer pool.

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Search engine optimisation (SEO)

You need to develop SEO content that helps you promote your brand. SEO strategies help you generate traffic on your website, which is ultimately converted into sales. Content strategies and SEO are said to be multi-faceted. This means that you only get the most from them when you place focus on content diversity, keyword tags, and internal linking. It is these efforts that contribute to lots of traffic to your e-commerce webpage. To get the most out of SEO, you need to hire a professional to help you with it. If you are in the United States, you can get an SEO Agency in New Jersey to help you with your online presence. These professionals will ensure that you have the right amount of keywords so that your site ranks higher on the search engine.

Professional Employer Organisation (PEO)

Partnering with a PEO will offer you a lot of benefits that will contribute to the growth of your startup. Suppose Canada is the place where you have business operations, a Canada Employer of Record will take over all your human resource responsibilities giving you enough time to focus on the core activities in your business. PEO will help you cut costs in attorney fees because all legal issues and questions will be directed to your employer of record. Working with a PEO will also minimise your business risks which might negatively impact your business. Lastly, it will add value to your brand, which will enable you to attract investors to your start-up.

Personalisation

As an e-commerce entrepreneur, you ought to know that you only have a shot at competing with large companies like eBay when you provide users with products or services that meet their needs perfectly. You will only get higher sales when you personalise your customer’s shopping experiences. There are a couple of ways to achieve this, which include the use of artificial intelligence tools or machine learning. The tools help you take a customer through their purchase journey from the time they land on your website. Another way in which personalisation works is by using geo-location targeting

This enables websites to change according to a users’ location. Suppose your users are from the United States, the content on your site will be displayed in English. This tactic will work for you if you are looking to capture the attention of a global audience. You can also leverage your user’s search history to make recommendations. Giant e-commerce companies like Amazon use this approach to predict what their customers are likely to buy next. When utilised, such personalisation efforts will improve the way customers engage with your brand, thus helping you grow!

Conclusion

The e-commerce sector has become one of the most competitive businesses in recent times. There are conglomerates like AliExpress, eBay, and Amazon that will make it difficult for you to thrive. However, with the right business strategies, you are bound to succeed. To benefit from these tactics, you should start with a few and scale up as you go on.

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